An award-winning author, journalist, and radio and TV personality, Stephen J. Dubner is the co-author of the International Bestseller Freakonomics and Superfreakonomics. Originally published in the U.S. in 2005, Freakonomics instantly became a cultural phenomenon. Hailed by critics and readers alike, it remains on the The New York Times bestseller list after 7 years, having sold more than 4 million copies around the world, in more than 35 languages. Dubner and his co-author, the University of Chicago economist Steven Levitt, have appeared widely on television, and maintain the popular Freakonomics blog, which has been called “the most readable economics blog in the universe.”
Erin Kienast is a SVP/Director of Mobility at media agency Starcom USA. A hybrid talent with a background in traditional media, digital and mobile, Kienast’s strength in innovation is her ability to see what the mobile marketplace has to offer and assess the opportunities to best reach people on behalf of clients. Playing a key role in pitches for mobility assignments, Kienast has been known to build a mobile practice from the ground up while also driving integration with the larger AOR. She has also led her teams in developing a foundational playbook that serves as a manual, setting the stage for brainstorming sessions regarding mobility innovation for clients’ brands. Kienast joined the agency in 2005 to help build the technology expertise working on accounts such Sun Microsystems, Autodesk and RIM. During her time on RIM, she grew the business from a single product launch initiative to a multi-million dollar global account, helping to pitch and win both the search and global digital business in under four years. She was named to Business Insider’s Most Powerful Women in Mobile Advertising in 2013.
Steven Rosenblatt is chief revenue officer at Foursquare. He has held positions in the advertising and digital media industry for the last 13 years. Before joining Foursquare, Steven worked at Apple as director of advertising sales and strategy for iAd, where he oversaw sales, account management, agency relations, and the creative and strategy team. Prior to launching Apple’s iAd, Steven served as senior vice president of advertising sales at Quattro Wireless. He helped turn Quattro into the leading mobile advertising company, until it was acquired by Apple in January 2010. Steven has also worked at Dennis Publishing, the parent of Maxim.
Chris Reynolds leads the Data & Marketing Analytics team at Condé Nast. This team of research experts, digital analysts, and database scientists strives to provide the premier brands of Condé Nast and their advertising clients with the most accurate and actionable insight on consumer behaviors across all media. Chris and his team lead the field of publisher analytics, developing and implementing first-to-market solutions like Conde Nast Catalyst, a new data-based audience segmentation product, and several innovative techniques for reader and content insight development. Chris’ unique understanding of the marketing landscape comes from experience across multiple perspectives in the media and advertising industries . Prior to Condé Nast, he worked at Kraft Foods where he managed the organization’s international web analytics strategy and execution for more than 100 brand websites. He also defined the marketing strategy, including search and display media buying, for kraftrecipes.com, a top online recipe destination and the largest CPG marketer-owned content website.
Phuc Truong leads mobile marketing and advertising efforts in North America for Mobext, the specialist mobile brand within Havas Media. Because of Phuc’s vision and leadership, Mobext was awarded Mobile Agency of the Year awards in 2011 and 2012 by the mobi awards (Digiday). Phuc has been immersed in mobile marketing since 2001 and is a leading pioneer in the industry. Phuc leads clients in the areas of media strategy & execution, measurement and analytics and design and UX. Mobext’s clients include top Fortune 500 brands within retail, finance, CPG, automotive and travel & hospitality. Prior to joining Havas, Phuc was a founding team member of MobileLime (name change to Modiv Media; acquired by Catalina Marketing), one of the first U.S.-based companies to turn the mobile phone into a marketing, loyalty and payment device.
Kalyana Prattipati is a seasoned technology professional with over 13 years of experience in roles ranging from hands-on software engineering to product strategy and product management. Currently Kalyana is the VP, Global Platforms for Accuen Media, an OmnicomMediaGroup company. Kalyana is focused on building the most advanced programmatic media buying platform that leverages data and optimization techniques to reach the right consumers with the right message at the right time across devices. Kalyana has an MBA from Georgetown University and a BS in Computer Science from Carnegie Mellon University.
As Chief Marketing Officer, Steven Wolfe Pereira has global responsibility for Datalogix’s brand advertising, corporate communications, and product and vertical marketing initiatives. In addition, he also leads Datalogix’s global agency partnerships & development. With close to 20 years of industry experience, Mr. Wolfe Pereira has held executive positions in advertising, media and technology at some of the world’s leading companies. Prior to Datalogix, Mr. Wolfe Pereira was Executive Vice President at Starcom MediaVest Group where he led many of the agency’s innovation, commerce and technology initiatives. He also served as Managing Director of its multicultural marketing unit MediaVest Multicultural (MV42°).
Jonathan Carson is the Chief Revenue Officer of Vevo, the world’s leading all-premium music video and entertainment platform. He is based in the company’s New York City headquarters. As CRO, Carson oversees Vevo’s global premium sales force and network of sales partners including all advertising sales and integrated sponsorships. Prior to joining Vevo in 2013, Carson spent six years with The Nielsen Company where he helped spearhead the company’s digital transformation. Most recently CEO, Digital, Carson led Nielsen’s digital and mobile strategy and operations across more than 70 countries. An accomplished entrepreneur, Carson was previously co-founder and CEO of BuzzMetrics, the world’s leading social media intelligence company, which he sold to Nielsen in 2007. While at BuzzMetrics, Carson helped establish the concept of social media with marketers, including co-founding the Word of Mouth Marketing Association (WOMMA), which has since become a thriving trade association.
Emily is senior vice president at Business Insider overseeing sales development, ad strategy, and BI Studios, Business Insider’s in-house brand content group. She manages the team that creates sales solutions and creates cutting-edge ad products across all digital platforms. Prior to Business Insider, Emily was at Smithsonian Business Ventures where she led the group’s two magazine websites as well as the Institution’s travel site. Prior to Smithsonian, she was at Time Inc.’s Golf.com, overseeing sales development and ad operations.
Megan Pagliuca joined Merkle in November 2010 to develop and launch the Merkle digital media practice. As vice president and general manager of digital media, Pagliuca built an industry leading team, delivering targeted media programs, insights and measurement to leading brands such as Metlife, Nestle and Guthy Renker. In her role, Pagliuca is responsible for sales, services, partnerships, product development as well as the growth and profitability of the Digital Media Practice. Prior to joining Merkle, Pagliuca led the professional services team at the Right Media Exchange, a Yahoo Company. She was responsible for Right Media’s Demand Side Platform (DSP) relationships including brands such as P&G, as well as consulting services. Previously, she led the publisher services team which included the deployment and integration of Yahoo APAC & EU on to the Right Media platform.
Michael Lieberman is Co-President of Joule US, where he over-sees the expansion of Joule’s East Coast business. Based in New York, Michael heads up teams responsible for delivering mobile strategy, media and creative services that produce effective mobile campaigns for world-famous brands including AT&T, Dell, Colgate, and Ikea. In addition to his role at Joule, Michael was recently appointed chair of the American Association of Advertising Agencies (4As) Mobile Strategic Task Force. Here, he works alongside other industry leaders to grow the mobile ecosystem by providing leadership, advocacy, best practice guidance and education for brands and 4A members. Michael also sits on several committees of the Mobile Marketing Association (MMA).
JiYoung Kim is tasked with integrating emerging industry trends in mobile to proactively develop new capabilities for all Ansible and IPG Mediabrands clients including Johnson & Johnson, Intel, Intuit TurboTax, Microsoft, and Wells Fargo. She brings over a decade of experience leading cross-functional marketing and technology teams in promoting new offerings in the digital and mobile space. Prior to Ansible Mobile, JiYoung served as Vice President of Marketing for Vettro, a leading enterprise mobile application provider, where she spearheaded the company’s expansion efforts into new vertical and global markets. She also led product and corporate marketing programs supporting the Vettro’s mobile application portfolio and played an instrumental role in establishing preferred relationships with major mobile carriers, OEM, and ISV partners. Previously, JiYoung held senior Planning and New Business roles at Stein Rogan + Partners, where she managed several B2B and B2C brand launches including BlackBoard, Music Choice, Cars.com (ClassifiedVentures), and eRisk.
J.J. Colao is a reporter at Forbes magazine, covering entrepreneurs and startups. In addition to writing cover stories and large profiles, he runs Forbes’ “Most Promising Companies” list of up-and-coming private companies. He’s based in New York.
Anthony Ha is a writer at TechCrunch, where he covers media and advertising. Previously, he worked as a tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in Brooklyn.
Jenny Wise is an analyst serving Marketing Leadership Professionals. Her research focuses on emerging marketing tactics, with a primary emphasis on mobile, tablet, and gamification marketing strategies. Her research examines the consumer adoption and usage of devices and features, and the organizational maturity, technologies, and frameworks required for marketers to successfully deploy these tactics in service of their marketing strategies. Jenny’s research and analysis have been cited in publications, including AdAge, Forbes, MediaPost, and TechCrunch, and she has been a contributor to Direct Marking News and CMS Wire. She has also spoken about mobile and cross-device marketing strategies at several industry events, including CTIA, Mobile Media Upfront, and AdExchanger’s Industry Preview.
Tapad CEO and Founder Are Traasdahl has more than 15 years’ experience in mobile and digital content. He is a frequent contributor on mobile advertising technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, Ad Age and other major news outlets. He was recently named one of Business Insider’s “Most Important People in Mobile Advertising: 2013.” Traasdahl also currently holds several board positions and heads Spring Capital, an investment holding company. Prior to Tapad, he founded Thumbplay, a mobile entertainment service that he grew to more than $100 MM in revenues in less than 3 years before he exited the company (the company, later acquired by Clear Channel, is now called iHeartRadio). He was previously a senior executive with Telenor Group, an international provider of telecom, data and media communications services.
Reuben “Ben” Regensburger is charged with launching Tapad outside the U.S., currently slated to be formally established in the U.K. and Germany within the first half of 2014. Ben has more than 25 years’ experience in European media and marketing with the last decade spent focusing on digital media and technology. He was President of DoubleClick International (EMEA & APAC) until Google acquired it in 2008. He then ran Google’s European media platform business and was on Google’s EMEA management board. In 2011, he founded RollUp Media, a SaaS platform for content marketing and native ads. Before that, Ben held diverse brand manager positions at P&G, served as Chief Marketing Officer at Hugo Boss and held various positions at Lycos Europe, ultimately serving as Managing Director of Lycos Germany and as a member of its EMEA management board. He holds a bachelor’s degree in International Relations from Tufts University and served as Captain in the US Army.