Agenda

We’re thrilled to announce the agenda for Unify Tech ’14, taking place on April 29th at 10 on the Park at the Time Warner Center.

If you cannot attend in-person, the first 90 minutes will be streamed live: http://www.tapad.com/unify-tech-14-event-live-stream

8-9 – Networking Breakfast & Registration
9-9:10 – Welcome & Opening Remarks
9:10-9:30 – The New Cross-Screen Reality: Results of a New Forrester Study

In this session, we’ll unveil the results of a cross-screen behavioral study that illuminates current media consumption practices and purchase preferences.  The study was conducted by Forrester and commissioned by Tapad.

Participants:

• Are Traasdahl, Founder & CEO, Tapad
• Jennifer Wise, Analyst, Forrester

9:30-10 – Cross-Screen State of the Union

The state of marketing tech is ever-evolving. We’ll tackle the implications of our new, always-on, cross-screen reality from every angle, highlighting advances made as well as challenges solved and still-faced.

Participants:

• Jonathan Carson, CRO, VEVO
• Kalyana Prattipati, VP, Global Platforms, Accuen
• Mike Lieberman, Co-President U.S., Joule
• J.J. Colao, Reporter, Forbes (moderator)

10-10:30 – Developing the Marketplace

How do advertisers and publishers find common ground when it comes to transacting across devices? Let’s find out. We’ll get the straight scoop from both sides on what’s working, what’s not, and what they most want from one another to deliver an optimal consumer experience across screens.

Participants:

• Erin Kienast, SVP/Director of Mobility, Starcom USA
• Emily Evans-Allen, SVP, Sales Development, BI Studios & Ad Strategy, Business Insider
• Emily Gray, VP Revenue Products, Refinery29
• J.J. Colao, Reporter, Forbes (moderator)

10:30-11 – Networking Break & Snack
11-11:45 – Stephen Dubner Keynote Address + Q&A

Stephen Dubner, bestselling author of Freakonomics and the upcoming Think Like a Freak will deliver the keynote address.

11:45-12:15 – Consumer Insights and Analytics

When done right, leveraging data across devices leads to more accurate, effective and efficient audience targeting — and ultimately, much greater return on your marketing investment.  We’ll explore the strategies winning marketers and publishers are employing to – at long last — get a true picture of their customers.  They’ll offer solutions to the challenges of big data interpretation and highlight the wins in taking a unified, cross-screen approach to measurement.

Participants:

• Steven Rosenblatt, CRO, Foursquare
• Christopher Reynolds, VP of Marketing Analytics, Conde Nast
• Megan Pagliuca, GM & VP of Digital Media, Merkle Inc.
• Ben Regensburger, President, Tapad Europe  (moderator)

12:15-12:45 – What’s Next?

It’s still early days for cross-screen marketing tech. So what’s on the horizon? This panel full of prognosticators will tell us what we need to know to keep apace of the rapidly evolving digital marketing space.

Participants:

• JiYoung Kim, SVP, Strategy & New Solutions, Ansible
• Phuc Truong, Managing Director, North America, Mobext
• Steven Wolfe Pereira, Chief Marketing Officer, Datalogix
• Anthony Ha, Writer, TechCrunch (moderator)

12:45-1 – Closing Remarks